Mirthy · 2025
Overview
Mirthy's booking confirmation page was a dead end. Tierra rebuilt it into an engagement hub, leading to a 3x increase in bookings and 10x more social shares.
Outcome
A 300% increase in follow-up bookings and a 1000% increase in events shared — by turning a single static confirmation page into one of Mirthy's most valuable growth assets.
About Mirthy
Mirthy is a popular platform for online events. Their booking funnel worked well right up until the moment users clicked confirm — and then the journey was over. A plain, text-heavy confirmation page provided the necessary details but offered nothing more. Tierra was brought in to fix this single page, and the impact was immediate.
The Challenge
After booking, users landed on a static confirmation page with no next steps, no recommendations, and no way to share — a complete dead end.
Mirthy was missing a golden opportunity: users at the point of confirmation are already excited and engaged, primed to discover more.
There was no mechanism for organic sharing — meaning Mirthy's most enthusiastic users had no easy way to spread the word.
Any additional booking required users to start the entire discovery and checkout process from scratch, adding significant friction.
How We Helped
Built a "one-click book" feature directly on the confirmation page — users can instantly book a recommended event with a single click, and cancel just as easily. No repeated checkout flows.
The page automatically surfaces more events from the same series, more events from the same host, and popular events in the same category — turning the confirmation page into a discovery engine.
A social sharing menu appears after confirmation, allowing users to share the event instantly on WhatsApp, Facebook, and more — turning every booking into a potential organic growth moment.
Replaced the wall of text with a clean split-screen layout: clear confirmation on the left, scrollable instant-book recommendations on the right. Visually rewarding and built for action.
The Outcome
300% More Follow-Up Bookings
Users immediately began booking additional events right from the confirmation page — a behaviour that simply didn't exist before the redesign.
1000% More Social Shares
Making sharing effortless unlocked a powerful organic growth channel — turning every booking into a potential referral.
Dead End to Growth Asset
The confirmation page went from Mirthy's most underutilised screen to one of their highest-performing engagement touchpoints.
Blueprint for Post-Conversion UX
The project proved that the user's journey isn't over when they click "buy" — and established a model for optimising post-conversion experiences across the platform.
