Case Study
About
Pushing The Envelope In Approach, Design, And Functionality
Since 2022, we have been working closely with OpenBlend to help them continue to disrupt the HR talent management software market by leveraging their software's unique approach of encouraging employees and managers to book and have 1:1s using their coaching-led discussion system.
Though on OpenBlend performance, wellbeing, and work-life balance can easily be recorded and discussed, we helped expand their feature set by conceiving of, structuring, designing, and building two new modules - "Develop" and "Lightbulb" - both oriented towards up-skilling managers and employees. The two modules gained the company over £100k+ in new revenue, and is now being loved by OpenBlend's many popular clients.
Visionary, CEO, and Founder of OpenBlend Anna Rasmussen has also tasked us to upgrade the platform in their UX and UI, with a Phase 1 in 2023 that resulted in a 200%+ engagement hike, and a Phase 2 in 2024 that will elevate their UI/UX to industry standard, with the launch being supplementing with a flexible and more effective notifications strategy to supercharge usage and effectiveness of the tool.
in-depth
Scope
Industry
HR Software
OpenBlend provides managers and their direct reports with the tools they need to improve the effectiveness of their 1:1s. Fully supported by coaching frameworks and accompanying content, OpenBlend creates a level playing field, ensuring consistently high-quality 1:1s are held every time.
Company Size
16
The OpenBlend team are independent thinkers who are passionate, hard-working, entrepreneurial, and results-driven.
Duration
18 Months
In an 18-month ongoing collaboration, Tierra have ideated, designed, and managed the implementation of 2 feature-rich modules to their offering, as well as engaging in two site-wide UX upgrades.
Results
£100k+ Revenue, 200% Engagement Boost
We have brought the company in over £100k+ revenue as a result of the new modules we built for them, as well as being made responsible for UX developments to amplify user engagement and make the tool easier to use. We have taken full responsibility for the design and smooth implementation of over 35 sprints, making steps with the team to increase efficiency over time.
How we helped
Our partnership with OpenBlend has led to transformative additions to their offering and revenue, as well as seeing a project to simplify the app to its completion.
1
Discovery
We implemented a continuous discovery process, where we organized regular interviews with end-users, client-side administrators, and the internal sales & CS team to understand what needed to be built into the product to result in more sales.
Data analytics integration built
Regular user research interviews organized
User votes aligned with roadmap
2
Build/Simplify
When we were not building new chargeable modules, we retrospectively evalauted every existing module on the app, and created user flows and designs to make the user journeys efficient and more converting, as well as bolstering functionality with more features.
2 new modules built
Aligned goals with industry trends
Integrated innovation into the plan
3
Product Process
Tierra's plan and execution of a new product process has ensured that sprint ceremonies are effective, and that development matches design with 100% accuracy.
Design policing phase introduced
Comprehensive solutions built from previous discovery
Improvements in the process commended by CEO
Result
Since the inception of our partnership with OpenBlend in 2022, Tierra has played a pivotal role in enhancing their HR talent management software. By leveraging OpenBlend's unique coaching-led discussion system, we have significantly contributed to their disruption of the market. Our collaboration has led to the development of two new modules—"Develop" and "Lightbulb"—designed to up-skill managers and employees. These modules have been instrumental in generating over £100k in new revenue and have been well-received by OpenBlend's prestigious clients.
Phase 1 of our upgrades in 2023 resulted in a remarkable 200%+ increase in user engagement. Phase 2 in 2024 aims to elevate the platform to industry standards, complemented by a flexible and effective notification strategy to boost tool usage and effectiveness.
Our collaboration with OpenBlend spans 18 months, during which Tierra has ideated, designed, and managed the implementation of the aforementioned two feature-rich modules, alongside comprehensive and continuous UX enhancements.
Our contributions have not only boosted OpenBlend's revenue but also significantly improved user engagement. We have taken full responsibility for the design and smooth implementation of over 35 sprints, continually increasing efficiency. This commitment has been acknowledged by OpenBlend's CEO, who commended our efficient and forward-thinking product development approach.
In addition to the above, we have conducted regular user research interviews, aligning user feedback with the product roadmap. We evaluated existing modules, optimized user journeys, and enhanced functionality, ensuring our solutions are innovative and aligned with industry trends.
Tierra's structured and thorough approach to product development has ensured that sprint ceremonies are effective and that development aligns perfectly with design. Our continuous discovery process and comprehensive solutions have been instrumental in driving OpenBlend's success - and there is certainly a lot more to come.
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